Alice & Jane’s
Identity & packaging

In pursuit of a family dream, the client came to me with an idea to create a bakery brand and shop, inspired by the recipes of her great great grandmother, Alice, and Alice’s mother, Jane. The food would be traditionally southern with an upscale, French twist. I developed a logo inspired by French style and a sense of hand-crafted originality, as well as affordable packaging options using simple containers, stickers, and labeling.