I Heart It
Self promotion

I created this bookmark design as a promotional mailer that I sent out to a few of my favorite design studios just after I finished college. Using hand-lettered type, I listed a few of things that I heart. To make it even more special, I hand cut around the letters in the word, “TYPE,” and folded it in a way that made it three-dimensional. The bookmark was enclosed in a long custom folded envelope, that was then closed with a bellyband. The mailer was meant to be a thank you gift for the people who had inspired me through school. It was such a success that I was offered and accepted a job just ten days after I mailed out the first batch!