Tide
Rebranding

We were asked to redesign the logo and overall branding approach for any well-known brand. I chose to modernize, revitalize, and soften the Tide logo, as well as to build its branding around a new eco-friendly mission to reduce waste. The concept involved the elimination of plastics from packaging and the introduction of a new line of powdered detergents wrapped in biodegradable material that dissolves in the wash.